KUALA LUMPUR (Nov 24): The beauty of Zhejiang in China is now accessible online for Malaysians to explore as a virtual exhibition of the province organised by the Zhejiang Provincial Department of Culture and Tourism kicked off on Wednesday (Nov 24).
The online exhibition themed "Panorama Hall of Virtual Exhibition of Zhejiang", which ends on Nov 30, presents an overall perspective of Zhejiang from five aspects - landscape, history, intangible cultural heritage, art and food.
Zhejiang Provincial Department of Culture and Tourism director Chu Ziyu said the Covid-19 pandemic dealt a heavy blow to exchanges in the culture and tourism sector between Zhejiang and Southeast Asia.
"Although the pandemic separates us apart geographically, our desire and passion for exchange never subsided.
"Therefore, we have prepared the 'Panorama Hall of Virtual Exhibition of Zhejiang' to showcase picturesque landscape, profound history, ingenious craftsmanship, artistic representation and culinary flavors of Zhejiang, with five chapters namely Charm of Landscape, Collection of History, Alley of Craftsmanship, Echo of Sounds and Taste of Jiangnan," he said in his speech virtually during the launching ceremony.
The exhibition was synchronically launched online in Malaysia, Singapore and Vietnam by Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri at Wisma Bernama here.
Also present at the launching were China's Ambassador to Malaysia, Ouyang Yujing; Zhejiang Tourism Promotion Centre in Southeast Asia chief representative, Datuk Keith Li; Malaysia-China Insight Trilingual News chairman Datuk Seri Azman Ujang and Malaysian National News Agency (Bernama) Chief Executive Officer Datuk Mokhtar Hussain.
Zhejiang Provincial Department of Culture and Tourism of China director Chu Ziyu; Singapore Tourism Board chief executive officer Keith Tan and Vietnam National Administration of Tourism vice chairman Ha Van Sieu joined the event virtually.
Meanwhile, Ouyang said cultural and tourism exchanges have been moved to online platforms to enrich people-to-people exchanges between the two countries.
He said amongst the virtual cultural and tourism exchanges held were a Happy Chinese New Year series and Asian Dialogue for Cultural Heritage Conservation which won great support from all walks of life.
"I believe, this ceremony will enhance the mutual understanding, expand and deepen the cooperation between Zhejiang and Malaysia," he said, adding that with the further development of the Belt and Road Initiative, such cooperation between Zhejiang Province and Malaysia will definitely be broader and brighter.
Those who are interested to explore Zhejiang are advised to visit Bernama's official website at www.bernama.com and click on the Virtual Exhibition of Zhejiang advertisement banner.